Pricing Calculator (Target Margin)

Know your cost and the margin you want? Get the price you need to charge.

Price to charge $125.00
  • Profit per sale $50.00
  • Equivalent markup 66.67%

Formula

  • Price = cost ÷ (1 − target margin ÷ 100)

Frequently asked questions

Why not just add the margin percentage to the cost?

Adding 40% to cost is a 40% markup, which only gives a 28.6% margin. Divide by (1 − margin) instead.

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